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Springtime marketing tips for your Business

Springtime is here. 

Finally we are bridging the gap between those dark winter days and long summer afternoons, we often refer to this time of year as ‘The Season of New Beginnings’.

For retailers, springtime is an important time. Weather changes moods and – by extension – shopping habits. In fact, according to the British Retail Consortium, weather has the biggest influence on consumer behaviour after the economy. So, as well as flexing your products and services away from the themes of winter, it can be a great time to refresh your marketing too. To help you do just that, we’ve compiled some tips that have worked particularly well for businesses in the past.

springtime colours

Colour is Back!

Spring is filled with an engaging colour palette, and these lively colours are welcomed much more by consumers after a dreary winter. Changing the colours of your marketing assets and brand are a great way to bridge the gap between your winter and summer offering. Colour inspiration company, Pantone, use spring as a chance to start sprinkling more vivid colours into their marketing; often using their ‘colour of the year’ to do so, which last year was a vibrant ‘Living Coral’.

Giveaways and contests

Easter and the Queens Jubilee both provide good opportunities to offer giveaways and contests.

Contests have a conversion rate of almost 34%, which is higher than other content types. They could be a strong addition to your springtime marketing; getting your audience involved and engaged with your brand pre-summer and helping you boost sales.

Pepsi once ran a particularly fun and creative contest in collaboration with sweet company Peeps. Named using the hashtag #PepsiSweepstakes, the contest urged shoppers to submit a photo of them enjoying their favourite springtime activity – whilst holding a can of Pepsi, of course.

Make it new

Spring is a season of ‘new beginnings’. So why not use the association of newness to your advantage and try something different this season?

One idea could be to consider a rebrand or refresh. Research shows that a brand accounts for, on average, 19% of the market value of an organisation. If your business has evolved over the past for years, a rebrand could be the perfect way to communicate this to new and existing customers. We, for example, are rebranding and overhauling our website to make it new and fresh to represent our current company which has evolved throughout the years.

Alternatively, you could try new content ideas. 81% of marketers view content as a core business strategy, so some A/B testing or experimenting could set up your summer sales.

earth day falls in the centre of springtime 2022

Go Green

Earth Day occurs on 22 April and is becoming more and more popular as sustainability awareness increases. Why not use Earth Day to illustrate a commitment to the environment? You could sponsor a cause, launch a greener product range, or start a new staff initiative.

For last year’s Earth Day, Apple went above and beyond. The company released a short film called Here We Are: Notes for Living on Planet Earth. This followed a 7 year old boy hearing details of planet earth from his parents and an art exhibit. It was available exclusively on Apple TV and included the voices of many renowned actors, including Meryl Streep and Chris O’Dowd.

When thinking about your springtime marketing, focus on newness. Engaging customers, revamping your brand and expanding your offering can all help you hit the ground running to warm up those summer sales

Make sure you contact us with any queries over this bank holiday weekend on // 020 3790 8786 #itsbetterbyair

Mother’s Day in London 2022

Treat your mum or mother figure to something special this Sunday. The sun is set to be out with warmer temperatures than we’ve had for months. After all, this will be the first Mother’s Day out of any restrictions since 2019! If you need some help deciding, check out our list below. Remember, if you need to get your gifts to your loved ones (we won’t judge if you left it until the last minute), we can get your gifts to arrive the same day – amazing.

Mother's Day at the Corinthia
  1. Spa day & lunch, Piccadilly
    For an extra special gift for both you and your mum, Hotel Cafe Royal’s Akasha spa has a Mother’s Day spa package, to relax you both. The package includes a 60-minute treatment for two, a healthy two-course lunch, a glass of champagne each, a full day access to the space facilities and homemade chocolate truffles to take home.
    Cost: £375
    Address: 10 Air Street W1B 4DY
  2. Mothers Day Brunch
    At Sette in the Bulgari Hotel, they have produced a stunning set menu with some sharing dishes and three main courses and a signature cocktail included. An elegant affair with live music, this is the perfect spot to get some elevated Italian cuisine accompanied by a speciality Bloody Mary or glass of champagne. There are also activities for children and a special menu for them so mum can enjoy her special day.
    Cost: shared items + 3-courses: £55 // shared items + 4-courses: £65 
    Address: 4 Knightsbridge Green,London, UK SW1X 7QA 
    Contact: +44 (0) 207 151 1025
  3. Manetta Bar G & Tea experience
    Raise a glass to the leading lady in your life this Mother’s Day and spoil her with the new G & Tea experience at Manetta’s Bar.
    Located within the opulent surroundings of Flemings Mayfair, guests can step inside for a sophisticated and decadent cream tea, which includes an assortment of freshly baked patisseries and fragrant tea blends from East India Tea Company alongside your choice of one of three refreshing and botanical gin tipples.
    Cost: £90 for two
    Address: 7-12 Half Moon Street, Mayfair London W1J 7BH
    Contact: MANETTASBAR@FLEMINGS.CO.UK, 0207 016 5601
  4. Afternoon Tea
    At The Corinthia, they take Afternoon Tea to another level with grace, charm and tradition. With the option of the traditional tea or the luxurious caviar selection, this is sure to make your mum feel like the queen she is. You’ll be seated in the lounge, illuminated by 1001 Baccarat Crystals.
    Cost: Traditional afternoon tea: £80, Champagne afternoon tea: £90
    Rosé afternoon tea: £100, Grand Siècle Champagne afternoon tea: £110 Caviar afternoon tea: £120, Children (4-12 years): £50
    Address: Whitehall Place, London SW1A 2BD, United Kingdom
    Contact: +44 20 7321 3150
  5. Interlude Wellness Retreat
    Held at The London Edition Hotel, enjoy a day of ultimate self-care. Whether you’re a professional at “self care” a novice or intermediate just getting into the practice… this retreat is for you. The Roses Gabor’ IWC team and special guests have a magnificent day planned where you have the opportuinity to really check in with the centre. Prepare to turn inward on an overall heart opening journey of self love.
    Cost: £100 PP
    Address: 10 Berners Street London W1T 3NP

    Contact: @interludewellnesscentre
  6. The Ritz on Mothers Day
    The Ritz once again living up to it’s reputation and laying some fantastic options for Sunday the 27th. With a delectable three-course Sunday lunch cooked to perfection and served in the stunning Michelin-starred Ritz Restaurant at The Ritz London, you cannot go wrong. Executive Chef, John Williams MBE and his brigade have created a delicious menu, using the finest of British ingredients for you to enjoy with the whole family. Celebrate this special day with live entertainment in the restaurant. As a special thank you to all Mothers, they will receive an exclusive Ritz gift to take home and enjoy.
    Cost: £175 PP
    Contact:, +44 (0)20 7300 2370

    The Ritz has also created a very special Afternoon Tea designed to pamper, indulge and spoil. Relax and enjoy a blissful afternoon together over a glass of Ritz Rosé Champagne and an assortment of delicate finger sandwiches, mouth-watering French pastries and warm scones with rich strawberry preserve and lashings of Cornish clotted cream, and of course your choice of 18 varieties of loose-leaf tea from their tea menu.
    The Ritz London is the only hotel in the UK to have a certified Tea Sommelier, Giandomenico Scanu, who travels around the world to various tea plantations. You’ll also be accompanied by live music and have a gift to take home with you.
    Cost: From £90 PP
    Address: 150 PICCADILLY, LONDON W1J 9BR
    Contact: +44 (0)20 7300 2345
  7. Helene Darroze at The Connaught
    Arriving at The Connaught in 2008, culinary sensation Hélène Darroze was unashamed of adding a feminine touch to the restaurant with a soft pink colour scheme. Her three Michelin-starred menus which comprise lightened-up versions of classic haute cuisine are sure to appeal to mothers unanimously.  
    Cost: Five-course tasting menu £160; seven courses £185
    Address: Carlos Place, London, W1K 2AL
    Contact: +44 (0) 20 3147 7200
  8. Sam’s Riverside
    What’s better than alfresco dining? A beautiful sun drenched terrace, overlooking the River Thames is what! Sam’s Riverside from restaurateur Sam Harrison is a gorgeous modern restaurant on the river, right next to Hammersmith Bridge and is the perfect spot for a long Mother’s Day lunch. If the sun is shining, it’s also a gorgeous river walk from whatever direction you’re coming from and if it’s drizzling, then the inside of Sam’s is just as enjoyable (although it looks as if that won’t be a problem this weekend) – with a delectable bar to enjoy a few pre-meal cocktails. The food is fresh and delicious without being overly complicated and the service is some of the finest in town – you’ll find yourself returning over and over. Tip: Order the Parmesan Churros.
    Cost: Dependent on what you order!
    Address:1 Crisp Rd, London W6 9DN
    020 8237 1020

Sam's Riverside Mother's Day

COVID-19: What will the pandemic mean for the UK in 2022?

The Government believes the UK has passed the ‘test’ of the Omicron variant of COVID-19.

It’s nearly two years since the coronavirus first hit the UK. But three lockdowns and more than 150,000 deaths later, are we finally getting back to normal? And if so, can we stay there?

By March ministers will set out how the UK will stop fighting SARS-Cov-2 without lockdowns and how we can “live with” the virus. That will not mean ignoring it, insist ministers and scientists. But there will be an to limits on our behaviour and movement. Instead, a pharmaceutical arsenal and testing will do all the work. Ministers believe living with Covid-19 should be seen on a par with flu – which can claim up to 30,000 lives a year. In fact, it is hoped that greater awareness of viruses and vaccines can boost jabs on the flu front as well, and reduce this toll too.

Does this mean eradication?

In fact scientists do not expect Covid-19 to be eradicated for years, if at all. But it is hoped that the four-day national holiday, beginning on Thursday 2 June, for the Queen’s Platinum Jubilee will be used by the public as a parallel “natural celebration” for the worst of the pandemic being over – a moment to come together not only for the historic royal milestone but to mark the first “normal” summer in three years. By then the legal requirement to self-isolate for confirmed Covid should have gone – it is not expected to be renewed when it expires on March 24 – although advice to do so may remain.

“One thing that lockdown sceptics have consistently underestimated is that the public prioritise saving lives over the economy or their individual and civil liberties when it comes to the pandemic.”

Chris Hopkins, associate director of Savanta ComRes

There will be a new variant of concern at some point, given how SARS-Cov-2 continues to mutate and the many countries with low vaccination rates. This will, ministers accept, remain a challenge for dealing with the pandemic in the UK. But government scientific advisers and health experts believe that because the UK population now has substantial levels of immunity against Covid-19, from both vaccination and previous infection, the next variant will not pose as much of a challenge as Delta or Omicron, particularly when it comes to serious disease and hospitalisation. They also believe that the experience of Omicron bodes well.

That does not mean there are no concerns. The number of people dying within 28 days of a positive test is still high in absolute terms, even though it is lower in proportion to the number of cases compared with last winter.

“We need to accept the fact that our flu season is also going to be a coronavirus season, and that is going to be a challenge for us. The likely scenario is life won’t look much different to the autumn of 2019, when we all turned up for our flu vaccines.”

Dr Groppelli, virologist at St George’s

So this sounds like good news…right? Let us know what you think.

We have worked tirelessly through the last two years and faced all of the challenges that the virus presented us with. We continue to develop and grow and make sure we give the very best service to all of our customers and we just want to thank all of our customers and friends of Air Courier for sticking with us. #itsbetterbyairBOOK HERE.

Christmas Day: Brits most popular food

Cranberry and bread sauce are both Christmas staples of the past, according to a poll conducted by British Turkey which asked 1,000 Brits what they eat for Christmas lunch.

Broccoli, cauliflower cheese and mashed potato also missed out on a ‘top 10’ spot, only making an appearance in just under half of all dinners on the 25th of December. 

The classically British prawn cocktail was voted our favourite starter, with 31% of Brits tucking into one on the big day. A quarter of us will instead go for smoked salmon, while a further one in four will tuck into a bowl of soup.

The dessert crown went to the ever-reliable Christmas pudding, with half of all respondents plumping for it. Chocolate log (23%) and trifle (23%) were popular alternatives.

In terms of tipples, white wine topped the table for one in three; red wine was the choice for 30%; and only one in five opted for champagne or a soft drink.

The average table will seat six guests, and most people will eat their Christmas lunch just before 3pm this year.

Make sure you scroll down to the bottom of this weeks blog to find out what our giveaway is. You really don’t want to miss out on this one.

The perfect Christmas lunch


Prawn cocktail (31%)

Top 10 ‘main’ dishes

Roast potatoes (85%)
Stuffing (82%)
Carrots (81%)
Pigs in Blankets (70%)
Turkey breast (61%)
Sprouts (67%)
Turkey gravy (62%)
Parsnips (60%)
Yorkshire Puddings (59%)
Peas (50%)


Christmas pudding (50%)


White wine (39%)

Talking of food, our big festive giveaway is a beautifully presented wicker hamper worth over £200 in Christmas food and wine. Check our socials next week to find out how you can win…we are as excited as you.

#itsbetterbyair #always #merrychristmas

Remembrance Day, London, 2021

Remembrance Day/week is from 11 November 2021 to 14 November 2021


Remember those who gave their lives in the two world wars and all who have died in combat since, with Remembrance events across London. 

Remembrance Day events

Remembrance Day, also known as Armistice Day or sometimes Poppy Day, is commemorated every year on and around 11 November.

On the 11th hour of the 11th day of the 11th month in 1918, the guns of the Western Front fell silent after more than four years of continuous warfare during the First World War. In many parts of the world, people observe a two-minute silence at 11am every 11 November, to remember those who lost their lives during the First World War as well as in more recent conflicts.  

Remembrance Sunday 2021 in London

Remembrance Sunday is the second Sunday in November, the Sunday nearest to 11 November. This year it falls on 14 November. Various concerts, church services and commemorative events usually take place across London on this day to remember the men and women who gave their lives in combat.

On Remembrance Sunday, a service and parade usually takes place at 11am at the Cenotaph in Whitehall which is also attended by the Queen, as well as politicians and military representatives. The parade and commemorations in London may result in road closures, for the latest travel news see the Transport for London website

In 2021, you can expect special commemorative events at the Imperial War Museum London, where you can also find out more about the wars and their impact through the museum’s extensive collection and exhibitions year-round. 

Check back closer to the time for confirmation and more Remembrance Day 2021 events in London. For more information on Remembrance, Remembrance events or to make a donation, visit the British Legion website below.


To book with us, drop us an email.
And remember, #itsbetterbyair #always

The best things to do in London this Winter


Borough Market is filled with food trucks, coffee shops, and little storefronts and pubs.

If you’re visiting during a London winter, this is the perfect place to buy a warm cup of coffee and take in all the smells of warm food and treats under the covered market.

At Borough Market in winter, vendors are selling fresh produce and Christmas goods like wreaths, decorations, and gifts.

I suggest tasting the seasonal mulled wine, holiday bakes, and other delicious Christmas treats.

Local Tip: Make sure to bring plenty of cash to the markets. Many of the mobile food carts to do in London require cash because they are commonly small and move around the city.

If you're looking for the best things to do in London during winter, this post is for you! We're sharing why this time of year is the ideal time to visit London - hardly any tourists, cheaper prices, and of course, Christmas cheer!


When you think of essential things to do in London, you probably think immediately of this iconic landmark!

Tower Bridge has long been a famous symbol of progress and history, and it has been converted into a beautiful walk-through museum for visitors to enjoy.

This combination of outdoor beauty and indoor activity makes it one of the best things to do in London in winter!

Tower Bridge was built in the late 1800’s and is actually three bridges in one: 2 suspension bridges with a bascule bridge in the middle!

Pedestrians and cars are free to walk across the base of the bridge and admire the structure from up close. You can also take a tour inside the bridge, learn about its history, and walk across the glass floor walkways inside.

Pro Tip: During the wintertime in London (October – March), the museum opens at 9:30 am. We recommend coming as early as possible to avoid crowds!


If you’re looking for fun things to do in London during Christmas, Oxford and Piccadilly Circus is a must-visit.

This area of London is famous for connecting modern and historical London together in one huge and beautiful space.

This is very prominent in Piccadilly Circus, with elegant buildings sharing the same space with Times Square-styled electronic billboards.

If you're looking for the best things to do in London during winter, this post is for you! We're sharing why this time of year is the ideal time to visit London - hardly any tourists, cheaper prices, and of course, Christmas cheer!


The Shard is one of the tallest buildings in Europe, and one of the best things to do in London during winter. (Hellooo indoors!)

The Shards gets its name because the top resembles a “shard of glass”. Up at the top of the tower, you can get a spectacular 360-degree view of the entire city of London from the 72nd floor.

If you’re looking for things to do in London to keep warm during the cold winter months, this is a great place to defrost and see the city from a new perspective.


The neighborhoods of Shoreditch and Spitalfields are known to be the stomping grounds for creatives, trend-setters, and young people.

If you’re looking for festive and fun things to do in London, stay a while and do some christmas shopping for family and friends from local vendors scattered in the neighborhood.

Many of the sellers are sharing homemade bits & bobs (even clothing), which means you can choose a unique and local London gift for your loved ones!

If you’re a vintage or artisan lover, you’re definitely going to want to check out Old Spitalfields Market. 

This market has everything from hand-made fashion to food trucks, art, and jewellery . On a weekend it gets packed, but I believe it’s open daily during the week for fewer crowds.


There are many things to do in London in December where you can find the Christmas spirit alive.

Streets and storefronts are decorated with lights and garlands, and Christmas markets sell delicious food and great gifts. You can even find pop-up ice rinks around the city to partake in the quintessential season ice skating! Here are some notable London Christmas markets around the city…

  • Southbank Center Christmas Market
  • Christmas By The River (London Bridge neighborhood)
  • Leicester Square
  • Greenwich Market
  • Hyde Park’s Winter Wonderland
  • Kingston Christmas Market


One reason to visit London in the winter is the sheer amount of attractions you can see indoors.

Many museums around the city are free and open to the public. If you get cold wandering the streets, just pop into one of these!

Listed as free admission museums in London are:


Yes, we know. This is one of the more touristy things to do in London.

But in the wintertime in London, you pretty much have the entire Tower of London to yourself! This time of year, you can roam around and explore one of the most famous English landmarks at your own pace. 

Here at the Tower you can explore the armory, see the Crown Jewels, and hear shocking and gruesome stories from the past.

You will also find that the entire staff is dressed as yeomen, which serve as costumes for the servants or workers of the Tower back in history. It’s like a blast from the past!


We love visiting in the winter because you can get places in London all to yourself!
I once found an abandoned church in the centre of the business district and decided to explore around inside. There were only a few others there which seemed to help preserve this place’s quiet nature.

Sometimes just by allowing yourself to wander, you’ll stumble across the most beautiful hidden gems.


Sometimes the best way to stay warm while visiting London in winter is to keep moving.

Stop by Westminster Abbey for a quick visit to see a historical place that is still used today. Many royal weddings and coronations happened here, most recently Prince William and Kate Middleton’s wedding.

After warming up inside, continue on your way to Buckingham Palace to catch the changing of the guards.

There are also gorgeous London parks in this area to discover (yes, even during winter in London!). Take a walk through Green Park and St. James Park – they really are beautiful on a crisp winter morning.


Thankfully, there are plenty of indoor attractions in London when there is bad weather outside! Here are some places to discover:

  • Kew Gardens Glasshouse (Beautiful botanical gardens) or Barbican Conservatory
  • Somerset House
  • Greenwich Market
  • Watch a show or take a tour at The National Theatre.
  • Wander around the London Aquarium

Need a shipment booked while you’re here? – Book with us.

Staying Healthy and fit at the office

In celebration of National Fitness Day (22nd of September), we thought we would share our tips on how to stay fit and healthy whilst working in an office. It’s hard to stay fit when you sit all day. It’s not just your fitness that’s at stake either. All that sitting is slowly hurting your overall health. Lack of physical activity is linked to health problems like heart disease, diabetes, and even breast or colon cancer. Unfortunately, desk jobs are becoming more common in our modern life. And we need those jobs to take care of our basic necessities. So, how can you balance your desk job with your health and fitness? It takes some work, but it’s possible. Try these ideas.

Take mini breaks 

Just because you work at a desk job doesn’t mean you are glued to your desk all day. Get up at least once an hour to walk around. Go to the bathroom. Get a drink. Chat with a coworker about an upcoming project (just make sure you aren’t sitting).

Take advantage of lunch breaks 

It’s tempting to sit and relax on your lunch break. But, by lunch, your body can benefit from a short walk. You don’t even need to go far for it to be effective. Invite others and make it a daily routine.

Stretch or move at your desk 

You need a quick break more often than every hour. Take 30 seconds to stretch. Touch your toes, do some quick jumping jacks, or even sit ups 9no-one is going to judge you). It doesn’t take much to get your blood pumping. Get an under-desk elliptical to help get your blood pumping during an easy project. Whatever you can do to move while in place will help your body stay active and healthy. And on that note…

Posture Points

We’ve probably all heard the term ‘tech neck’ by now; the physical stress caused to the neck and upper shoulders by peering into a device. You’re probably doing that right now, huh? Yep, us too. Having bad posture when sitting at a computer is something nearly all of us are guilty of; it’s a short-term relief provider from the aches and pains accrued throughout a day of sitting and typing. Ultimately though, it can lead to long-lasting damage, causing issues with sleep and exercise which can have a more all encompassing, negative effect on your health. 

When sitting at your desk, imagine there’s a string attached to the top of your head that’s pulling you up, like a puppet, and allow your spine to follow its natural curvature accordingly. Avoid the urge to seek momentary comfort in a slouch, and really sit back in your chair, at the bottom, rather than perching on the edge of it. Don’t be afraid to ask your employers for an ergonomic chair or stand up desk to really encourage both better posture and a little additional activity.

Rethink your commute

The daily commute, particularly in the capital, just seems to eat up so much time which could otherwise be spent keeping fit and healthy. But if you reframe how you think about that commute, it can actually present a great fitness opportunity. 

For commuters who are lucky enough to be within walking, running or cycling distance of the office, for heaven’s sake, abandon the car, bus or train and make the most of it! If you don’t want to take this option every day, even just a return journey a few times a week which raises the heart rate could help boost your fitness levels and keep those threats from a sedentary lifestyle at bay. And if you aren’t close enough for this to be feasible, try getting off a couple of stops earlier than normal and walking the remaining distance to work.

Keep stress levels at a healthy level 

Because a healthy mind equals a healthy body and vice versa…it’s all inextricably linked, right? It’s vital, then, that you keep on top of that workplace stress. With over half a million workers in the UK last year saying they suffered from stress, depression or anxiety, it’s something of a national epidemic. Having the tools to confront that feeling of being under pressure head on and methodically will help you keep holistically, wholly healthy, we think. As such, we’ve written these tips about ways to beat workplace stress; check it out!

Skip the elevator 

It’s easy to let the elevator become part of your daily routine. If you find yourself using it too often, try taking the stairs regularly instead. Also, try parking farther away from the building so you are forced to walk across the parking lot. Little decisions can add up to more physical activity.


Coffee anyone? It’s a question which soundtracks the working week in every office across the country. It’s no wonder you can spell coffee from the word office. Well, nearly. And while there are often reports concerning the subtle health benefits of the good stuff, it’s not wise to treat it (or the nation’s other favourite drink, tea) as a substitute for water.

Indeed, experts recommend that you should be aiming to drink at least eight glasses of water a day to avoid dehydration, boost energy levels and even keep your skin looking radiant and glowing. Avoid quenching your thirst with sweet stuff, even fruit juice, as these don’t actually hydrate you efficiently and can cause a spike in blood sugar levels. 

And on the topic of what you’re putting in your body…FOOD

1. Eat a healthy and filling breakfast 

This is a cornerstone of a healthy lifestyle. A wholesome breakfast can provide you with the energy you need to get through the first half of the day and will keep you fuller longer. This will help curb your desire for convenient and often unhealthy pre-lunch snacking.

2. Cut out sugary snacks  

Yes, they can be tasty, but unhealthy snacks don’t satisfy true hunger and are digested quickly, leading to a roller coaster of sugar highs and lows. Instead of visiting the vending machine, bring healthy snacks from home, such as baby carrots, cheese sticks, nuts, hummus, cucumber slices, whole or sliced fresh fruit, small amounts of dried fruit, or savory crackers. If you really can’t survive a sleepy afternoon in the office, a bit of dark chocolate won’t hurt. BUT remember, everything in moderation, so have a slice of Margaret’s bday cake as long as it’s not every day!

3. Bring your own healthy lunch

Restaurant meals often include large portions and high-calorie choices. You can eat healthier and spend much less money if you prepare your own lunch.

We’re trying our best to stay fit and healthy in the run up to Christmas (yes, those mince pies and pigs in blankets are already on our minds).
#itsbetterbyairBook with us.

Charity: Why is it so important for Society?

Darcy running 10km

After the events of last weekend, we wondered why (other than the obvious) it is important to support a charity whether you’re a business or an individual. We managed to raise £1200 (and still rising) for the British Heart Foundation, and it felt great! There were so many people running and walking to raise money for various causes and it was awe-inspiring. The atmosphere was electric; everyone that was there to support and to run was there for completely altruistic motivation.  

Firstly – What is Charity? 

Charity is defined as giving resources like time and money without expecting anything in return. This selfless giving serves the most vulnerable in society and helps ensure that peoples’ human rights and needs are met. Organizations built on this belief are nonprofits, which means they do not benefit financially from donations intended for the causes they serve. Charities have existed for hundreds of years in various forms. Today, you can find charities for countless causes focusing on: health, culture, education, the environment, jobs, and more. So, why does charity matter? 

#1. Charity harnesses the power of community 

When people come together, they can make a significant impact. Charities depend on individuals who commit to giving small amounts. While donations from big groups are great, a community that cares about a charity and who they serve is essential. It is those small donations that add up. The power of community proves that when people care and come together, change is more than possible. This inspires others around the world and encourages more participation in charities. 

#2. Charity teaches the next generation about generosity 

Giving to charity is a selfless act. There’s no financial return. Generosity for its own sake creates a more compassionate, community-focused world. Modeling the value of generosity and selflessness to children makes it more likely they will continue to give as adults. This creates a lasting change and a legacy of kindness. 

#3. Charity helps communities become sustainable 

Countless charities focus on sustainability and helping communities become more self-sufficient. Donated funds provide a strong foundation, whether they’re used for training programs, schools, and so on. When sustainability is a priority, individuals and communities can support themselves and no longer depend on donations. This benefits the world at large, so in that sense, there is a return on donations. 

#4. Charity improves gender equality 

Gender inequality remains one of the world’s biggest problems. While progress has been made in many places, it’s estimated that it will take around a century for gender equality to be realized. Many charities tackle this issue directly and focus on the needs of women and girls. Education access, better job opportunities, and healthcare services all contribute to closing the world’s gender gap. 

#5. Charity improves racial equality 

Racial discrimination can be found all over the world. Because of historic and systemic racism, people are caught in cycles of poverty. Often, racial minorities are part of a country’s most vulnerable populations. Charities help improve racial equality by addressing the ways racial minorities have been oppressed. Actions include lobbying for more progressive legislation, providing essential services, and offering pro bono legal representation. 

#6. Charity reduces poverty 

Charitable organizations are amazingly effective at reducing poverty. This is thanks to a focus on the factors that contribute to poverty, such as gender inequality and limited access to education. Over the years, the poverty rate has been cut down significantly. In 2015, the 1990 poverty rate was cut in half five years ahead of schedule. Charity played a crucial role in that achievement. 

#7. Charity benefits donors, as well 

Charity is about giving without expecting anything in return, but donors get intangible benefits. Helping others creates feelings of peace, pride, and purpose. These feelings translate into a more fulfilled life. When people experience this positivity, they’re more likely to continue giving and participating in other ways, as well. The world is a better place when people have a purpose. 

#8. Charity brings attention to the most serious issues 

Because it fosters a sense of community and purpose, most people want to help those around them. However, many do not understand the urgency of certain issues or know how to help. Charity is important because it raises awareness of issues and gives donors the power to do something about them. 

#9. Charities protect public health 

Lack of access to good healthcare is a serious issue. This includes reproductive care, dental care, and preventative healthcare. Problems like contaminated water also contribute to sickness and death for hundreds of thousands of people every year. When people aren’t healthy, it affects every aspect of their life and fuels poverty. Charities that focus on health through vaccine programs, clean water, and other services allow communities to improve their lives. 

#10. Charity ensures human rights are respected 

Human rights are not something anyone should have to earn. These rights include the right to life, education, work, and free speech. Many charities focus on life’s essentials like shelter, food, water, and education. While governments should be responsible for caring for those within their borders, it often does not happen for one reason or another. That’s why charities are so important. Many nonprofits also hold governments accountable when they are the ones violating human rights. 

If you want to know anymore about what we are doing to support our charities, please drop us an email

What do our customers think of us? Find out below!

Case Studies, Testimonials & Reviews for Air Courier

This week, we thought we would look back at some of our customers’ words over the last two years. Air Courier has continued to stay steadfast throughout the pandemic and Brexit, and we will continue to prove ourselves moving into the ‘new normal.’ We want to thank our customers for their continued support and welcome our new customers. 


  • “We have used Air Courier International for some 5 years now, having previously utilized DHL. As we are a small company, we have found that Air Courier are much more attentive and flexible to our needs than our previous provider. The service itself is second to none, the staff are amazing, and our expectations are always exceeded. We would happily have paid more for the superior service we receive, but amazingly Air Courier have saved us in excess of 30% on our shipping costs. Please keep up the good work, as we would be lost without you!” 
    Jazz Brar 
    Kraimer Industries 
  • “I had to organize a courier late in the evening from London to reach the final destination the same evening. Not only the team was present to receive my request, they of course managed to get a driver to collect the item within 30 minutes from the booking and have it delivered before the expected delivery time. Superb service and best courier company around.” 
    Matteo Delrio 
    Head Concierge at The Charlotte Street Hotel, London 

Case Studies

Bicester Village

The Challenge

Being based outside of London, but having tourists as a major source of revenue requires creative thinking in terms of encouraging those visitors to come and enhancing their experience when they get there. As part of a project to accomplish this, Bicester Village set out to provide shipping services for visitors and tasked a variety of suppliers with producing a proposal of services based on the demographics available.

The Process

Air Courier Worldwide Express t/a Air Courier International spent time with Village management, and with other existing external suppliers in different sectors to ascertain the type of tourists that currently visited, and their highest priorities in being offered a transport solution. We then came up with a low cost solution for same night deliveries back in to central London hotels, and next day delivery across the UK. To further enhance the offering, low cost fully insured international shipping was essential, and this too was a part of our proposal. By combining collections for different high end brands within the Village with collections for visiting shoppers, we were able to minimise costs for both client types, and our detailed and comprehensive proposal was unanimously accepted by the client.

The Result

An automated, highly efficient local, national and international delivery system is now in place and running successfully from the Bicester Visitor Centre, and centre staff receive regular training to ensure new services and improvements are fully exploited. An already successful enterprise, this major shopping destination now boasts a truly complete and streamlined set of services to offer its visitors.


  • “Always feel confident with Air Courier. First class service, prompt customer service. The greatest of care shown with their deliveries. Worth a follow on Instagram. Won their competition recently and the voucher was delivered without fuss. Efficiency at its highest level.” 
    Bobby Shad 
    Head of Reservations at The Lanesborough Hotel 
  • “Darren and Lee helped us so much with a shipment from Liberia to the Netherlands. It was really great having the guys respond to any issues/delays so quickly and they couldn’t have been more helpful. The package arrived safely and in good time. Would use again and highly recommend!” 
    Joseph Jeffcoate 
  • “Excellent service! Breakables were packed extremely well and have made it in one piece to the US. Would highly recommend!” 
    Tara Barge 
  • “I loved their customer service. The brilliant company ensure that your parcel can get to any destination even with little notice! They achieve the impossible!!” 
    Jemima Fennel 
    Dash Drinks 

If this doesn’t convince you that we are the best of the best, give us a call and we’ll make sure you get your parcel wherever you need it, whenever you need it. All the paperwork and packing can be done our end, and you’ll never receive a bill from us after the agreed amount. You shouldn’t have to worry whether your parcels will arrive – and with us you won’t, because its always #betterbyair.


Brexit: The impacts and opinions 18 months on

We can hardly believe it has been over five years since the British public voted to leave the European Union. Below we will look at two main questions: Firstly, are the voters still content with their decision; secondly, how well voters think Brexit has been executed. After this, we will look at the real-life impacts; the good, the bad and the ugly. (okay..its really just the bad and the ugly!) 

What we found to be quite surprising is that the UK is still evenly split as to whether we should rejoin or stay out of the UK. Back in 2016, 48% voted remain, 52% voted to stay. In the NatCen Panel surveys conducted throughout the last five years, it examines first whether individual voters have changed their minds about Brexit and whether collectively there has continued to be majority support for leaving the EU. The conclusion after analysis was that 48% would vote to rejoin the EU, and 52% would vote to stay out. It seemed to us, at least, that the consensus was that the public had started to think we had made a mistake – however this does not appear to be the case.  

However, overall, voters feel quite strongly that we obtained a bad Brexit deal, with only 21% coming out in support of it. When we look at the real impacts of Brexit for the UK, it may explain why those that voted to leave have stuck with their decision. The larger more negative consequences have not filtered down through to the average voter yet: In fact, 6 out of ten people in the UK revealed that Brexit has not impacted their daily lives. But anyone who listens to the news will have heard about how underwhelming the deal that we received really was.  



Brexit’s biggest disadvantage is its damage to the U.K.’s economic growth. Most of this has been due to the uncertainty surrounding the final outcome. 

Uncertainty over Brexit slowed the U.K.’s growth from 2.4% in 2015 to 1.0% in 2019. The U.K. government estimated that Brexit would lower the U.K.’s growth by up to 6.7% over 15 years. It assumed the current terms of free trade but restricted immigration.  

The British pound fell from $1.48 on the day of the referendum to $1.36 the next day. That helps exports but increases the prices of imports. It has not regained its pre-Brexit high. (Figure source) 


Brexit hurts Britain’s younger workers. Germany is projected to have a labor shortage of 3 million skilled workers by 2030. Those jobs won’t be as readily available to the U.K.’s workers after Brexit. 

Employers are having a harder time finding applicants. One reason is that EU-born workers left the U.K., their numbers falling by 95% in 2017. This has hit the low-skilled and medium-skilled occupations the most. 


The U.K. must negotiate new trade agreements with countries outside of the EU, which had more than 40 trade agreements with 70 countries already in place 


Northern Ireland remains with the U.K. The Republic of Ireland, with which it shares a border, stays a part of the EU. The agreement avoids a customs border between the two Irish countries. 

A customs border could have reignited The Troubles, which was a 30-year conflict in Northern Ireland between mainly Catholic Irish nationalists and pro-British Protestants. In 1998, it ended with the promise of no border between Northern Ireland and Ireland. A customs border would have forced about 9,300 commuters to go through customs on their way to and from work and school. 


Brexit has already depressed growth in the U.K.’s financial center of London, which saw only 1.4% in 2018 and was close to zero in 2019. It also diminished business investment by 11% between 2016 and 2019. 

International companies are less likely to use London as an English-speaking entry into the EU economy. Barclay’s moved 5,000 clients to its Irish subsidiary, while Goldman Sachs, JP Morgan, and Morgan Stanley switched 10% of their clients. Bank of America has also transferred 100 bankers to its Dublin office and 400 to a broker dealer unit in Paris.32 


Scotland voted against Brexit. The Scottish government believed that staying in the EU was the best for Scotland and the U.K. It had been pushing the U.K. government to allow for a second referendum.  

To leave the U.K., Scotland would have to call a referendum on independence. It could then apply for EU membership on its own. 

What has Brexit meant for us…? 

We have tried to make the transitional period of Brexit as easy as possible for our customers but there have been some changes in the way we have to operate to the EU. Everyone shipping to the EU from the UK now needs to have their IORI numbers to ship which wasn’t a requirement before. More information on this can be found in our Q1 Newsletter, if you have any more questions about shipments, just give us a call.   

#itsbetterbyair @aircourier